An accomplished sales professional, Sanjay Paharia works as an associate at the Lauderdale-based telecommunications distribution company, Florida Gold Dist. Prior to arriving at the firm, Sanjay Paharia acquired his education and training from Sydenham College in Mumbai, India, where he majored in business with special emphasis in cost accounting.Cost accounting is a branch of accounting that focuses on recording and analysis of costs. It plays an essential role in the business process because it measures performance and efficiency - two important elements of decision making. Reports generated by the cost accounting process are used primarily by management to provide insight into the company cost structure and help them make the right operational decisions.Generally used in manufacturing and processing activities, cost accounting deals with three major components of product costs: direct materials, direct labor, and factory overhead. All three components apply to the two types of costing techniques used in cost accounting: job costing and standard costing.Direct materials refer to raw materials used to produce the product. Direct labor pertains to the labor costs associated with the direct production of the product. Factory overhead involves other costs required to produce the product but are not directly traceable to the product, such as electricity or machine depreciation.
Experienced telecommunications professional Sanjay Paharia has served with Florida Gold Dist. in Fort Lauderdale for more than two decades. Over the course of his career, Sanjay Paharia has developed expertise in marketing through both direct and indirect channels. Businesses communicate the value of their products, services, and brands through marketing. While marketing tactics vary according to the business or industry, all professional marketing efforts can be broken down into two broad categories: direct and indirect. Direct marketing, as the name suggests, is a strategy that directs promotional messages and activities toward a specific target audience. This strategy typically involves the use of paid platforms such as television commercials, print advertisements, email ads, direct mail flyers, and in-person sales calls.Direct marketing is effective in delivering customized messages to potential customers and clients. The major downside to direct marketing, however, is its cost. The market research, human resources, and creative assets required for an effective direct marketing campaign can be costly, but the return on investment is often worth it.Indirect marketing can take many forms. This strategy uses blogs, social media, newsletters, news announcements, and similar platforms to advertise without directly selling anything. Indirect marketing can offer an affordable way to build customer loyalty, but the strategy is time-consuming and offers little in terms of measurable results.
